The company can draw on the services of several hundred operators around the world, each trained to maximize dialogues and drive revenues. Users can submit photographs by MMS, email or Internet, moderated by an operator to ensure quality of content. Our chat services are now also being successfully marketed in the USA and Australia.

Switchfire has a virtual “call centre” of operators who have been trained to chat with users under a variety of guises or personalities, examples being a friend, “agony aunt” or a tarot card reader. Users can send SMS messages to these operators, and receive SMS messages from them via Switchfire’s proprietary Call Centre Software. Systems messages and alerts can be tailored to reflect changing needs or scenarios.

It additionally offers the capability for up - selling of subscription services or WAP pictures (as examples), a function that can either be operator enabled, or automated.

At the core of the system is a sophisticated virtual call centre software management suite, which has been developed for use in this challenging environment. It gives operators insight into the “personality” expected by a specific caller, chat history, context, operator detail for multi – operator environment and a color coded portal representing callers for differing types of service (for operator clarity). A comprehensive and easily customized reporting module is also supplied as standard, monitoring revenues on networks by hour, tracking advertising campaign efficiency and interactively checking message volumes.

As an ASP, all Switchfire technology platforms are scaleable, network independent, and do not require network configuration or any investment in our software for our customers or their users. All that is required for a user is a mobile device to access our services, with Switchfire supplying and managing Hosting Services from a secure Server Centre in London.

Switchfire makes it simple to develop incremental incomes through Operator – Chat business. To find out more about this and our many other services, please email info@switchfire.com