WAP Subscription
WAP Image Marketing
A recognised leader in services for mobiles, Switchfire offer
a versatile and proven WAP solution that has many applications.
A pioneer of SMS Chat, Dating and image based services, Switchfire
processes over fifty million messages annually. The company
markets through successful partnerships into geographies including
the USA, Australia and mainland Europe.
Our WAP platform is highly flexible, offering multiple billing
options and making content available to mobile users anywhere.
Pictures to Mobile – how it works
When an individual registers for a WAP service, they are sent
a WAP push. This is an SMS message that incorporates a link
to a WAP address within its header. Once received, the compatible
mobile handset gives the user the option to access the WAP
content. The WAP Push directs the end-user to an address where
content is stored ready for viewing or downloading onto the
‘phone. Content of almost any type can be sourced, and managed/billed
as required.
Typically an individual will text a message to a defined short
code for access, after which a link will be sent to their
‘phone. The content they wish to view is then made available
to them.
Billing
A typical implementation of the subscription site invokes
billing via premium reverse message, sometimes using a subscriber
model. Commercial results from our service have been extremely
strong.
Billing criteria is flexible and configurable, and can be
triggered by one of a number of actions including pre–set
timing, access to content, or completion of a process such
as a poker game. Users will receive billing messages - which
debit funds from their telephone account - based upon the
terms and conditions of the service to which they are subscribed.
Options include:
- Billing by Content
Users can browse a page or number of pages, and will be
billed based on the number of pages they have accessed.
Within a service there may be multiple pages, which could
be individually billable; or a defined link could offer
access to a number of images.
- Timed Billing
Timed options allow a Reverse Billing message to be sent
at the end of a (defined) period: this could be daily, 24/36
hours or at the end of a week – for access to interactive
content, it could be smaller denominations.
An example of how this can aid marketing is by charging
a set amount per day, and billing every few days, providing
new content whilst the user continues to subscribe to the
service.
- Billing through Interactive content
This option can be used when the accessed content is, for
example, a game. An example could be Poker, where the player
is billed each time a new game is downloaded.
Switchfire offer Price Averaging whereby some messages
may be free, meaning the average price of a message can
be set at, as examples, 20p, 40p, 50p or 75p. This operates
in exactly the same way in any local currency.
The user Experience and Up –Selling Opportunities
Once a user is in within the WAP environment, they can
be presented with a host of options. These could include
access to additional content at premium rates, games, or
links to other sites. This variety, and a perception of
high value, mean customer retention is strong, with users
tending to explore multiple options that are presented to
them as upsells.
This offers an ideal opportunity for marketing additional
content to an “opted – in” group who are already customers
- and have proved their willingness to subscribe to, and
pay for, content.
Marketing Programmes
Switchfire offer a wide range of affiliate and marketing
partnership programmes for organisations wishing to define
and market WAP, SMS Dating and Chat services. For further
information, please contact us on info@switchfire.com
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